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Our co-op sponsers could buy front and back logo postioning which helped us finance the cost of print production. This back page includes a map of good surf spots along the South African coast. Golden yellow color draws upon National Geographic influence as part of our expert branding.
Co-operative arrangements also put Morris Overseas Tours as the major sponsor of five ESPN TV episodes featuring top professional surfers on surfari in Central America. 22 phone lines would ring off the hook for hours after each showing, resulting in a huge database of prospective clients.
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