Advertising planning tool for co-operative advertising partners by Randall Boren

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Many Central American destination partners were confused by the time involved in producing printed materials and the seasonal behavior of eco-travelers. This piece is used to explain the contract periods when signed and what we guaranteed in exposure to the readership of the target magazines.

Lead time in art production allowed for poor logo artwork supplied to be redrawn to quality and for delays in communication in towns which may or may not have reliable phone and fax service.

Time planner for schedule of ad publication

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